Monday 3 February 2020

3 SEO Best Top Practices for 2020

The companies that operate the most popular search engines are constantly refining their algorithms so as to provide users the best results possible, and it's in their best interests to keep their proverbial secret sauces, well, secret. That means that what works today may not work tomorrow, and it behooves savvy businesses to regularly reassess their SEO campaigns to ensure they're effective for the current conditions. Thirty years ago, a company might have named themselves AAA Plumbing to secure a top listing in the yellow pages; now, it's as though Google changes the order of the alphabet every year or so.



With that challenge in mind, let's look at a few things you can do to prepare yourself for the 2020 SEO landscape, and ensure that your business is getting the traffic you need to succeed in a tight consumer market. Follow these tips, and you just might beat the competition to the top of the results page.

Be Mobile Friendly and Mobile First

Mobile searches account for an increasing share of total search traffic (60% and rising!), which alone would necessitate an SEO strategy that took mobile users into consideration. Inspired by this growing trend, Google unveiled their Mobile-First Index Algorithm in 2019, effectively prioritizing the mobile version of a webpage when compiling its search results. With that in mind, 2020 is the year to greatly expand your mobile optimization strategy.

First, if you haven't done so already, design a mobile-friendly version of your site. Make sure it's secure, indexable, responsive, and has a clear organizational hierarchy. A site designed to be attractive when viewed on a smartphone will also decrease bounce rate, in turn improving search engine ranking in what we call a "virtuous cycle."

Appear in Snippets

Google Snippets appear in Google search results as questions with pulldown answers. Per the company, content featured on these Snippets is chosen algorithmically based on its quality. Quality content that ranks high in SERPs (search engine results pages) has a higher chance of being featured in a snippet, which will in turn add clicks to the page, thereby boosting SEO - another virtuous cycle.

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